Amulya Gurtu

Coming Soon: Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

Abstract: This book explores the transformative potential of business analytics in the modern business landscape, offering a practical guide to leveraging data for strategic decision-making. With companies generating vast amounts of data, there is a growing need for professionals who can interpret and analyze this information to derive actionable insights. This book equips readers with essential tools and techniques to become proficient in business analytics, emphasizing the application of data to solve real-world business problems and drive profitability. Encompassing various facets of a business, including supply chain analytics, HR analytics, influencer networks, Impact of machine learning and AR/VR, sensitivity analysis, data story telling etc. and even empowering customers with the help of data driven approach, this book tries to add value in managerial decision making.  

Focusing on the latest trends and advancements, this book demonstrates how analytics can provide a competitive edge by converting large datasets into meaningful insights. Through real-world examples and case studies, it shows how businesses can enhance market share and deliver greater returns to shareholders. Designed for business professionals, analysts, and decision-makers, this book is an essential resource for anyone looking to improve their company’s performance or advance their career with cutting-edge analytical skills.

Intellectual Property Rights and the Protection of Traditional Knowledge

Abstract: Traditional knowledge is largely oral collective of knowledge, beliefs, and practices of indigenous people on sustainable use and management of resources. The survival of this knowledge is at risk due to various difficulties faced by the holders of this knowledge, the threat to the cultural survival of many communities, and the international lack of respect and appreciation of traditional knowledge. However, the greatest threat is that of appropriation by commercial entities in derogation of the rights of the original holders. Though this practice is morally questionable, in the absence of specific legal provisions, it cannot be regarded as a crime.

Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

Abstract: In an effort to safeguard the environment, consumers have begun pressuring global businesses to create environmentally-friendly products and sustainable business practices that promote the preservation and protection of communities and nature. To create and maintain positive consumer relationships, new and existing businesses must enact policies that allow them to make an effective and smooth transition toward sustainability to contribute to economic growth by creating offerings with environmental and social value.